Though small business owners may not have the opportunity to escape to white sand beaches anytime, there are other ways to catch elusive ideas that could potentially set their company apart from the competition or take it to a new height.
But as mentioned in our previous article, creativity is a process that we must respect. And like any process, the more we get acquainted with it, the more it becomes a second nature to us.
Which is why we must practice habits to sustain it, little but effective ways that can put our innovative minds to work without breaking the bank.
- Welcome fear
The road to a business’ success are oftentimes met with struggles, sometimes, career- or life-changing ones.
As Ello Founder Paul Budnitz says in an article on Entrepreneur.com:
“Every one of my successful ventures has faced bankruptcy, come close to losing key employees, or just collapsed along the way. But by welcoming fear you get the benefit of what being afraid brings — heightened awareness, compassion for others you are working with, and an unbreakable commitment to survive at all costs.”
Instead of letting fear get to you, let it help inspire you to think of new ways, do better than your current best, and perhaps even, spark a great idea for your company.
- Get others involved
Especially for leaders, whether managers or business owners, the more you know of different things, the more creative you can get when it comes to thinking of ways to solve a problem or improve a process.
Take advantage of having a small, connected team and get them involved. They may have ideas and know practices that may add to your knowledge.
This way also, they benefit from the job in that it will help them with their career growth later on.
This will also bring about more care for their jobs and the company as well. Just don’t forget to reward them, especially when their efforts and ideas bring about good change or improvement in any area of your business.
- Pretend you’re someone else
If you’ve come across a creative wall blocking your way, then it might be time to summon your inner actor and pretend you’re someone else.
Apparently, there’s such a thing as “psychological halloweenism” and it’s by Harvard Medical School professor, author, and CEO Srini Pillay.
What would an eccentric poet, a seasoned analyst, or a reputable scientist say about what you need to do or the solution you need to come up with?
As a recent study has shown, pretending to be a creative person actually made its participants think more innovatively. Pillay said of the study:
“We found that when participants took on an uninhibited stereotype (i.e., eccentric poet) both their fluency and originality was significantly enhanced,” Dumas and Dunbar wrote.
If bad habits die hard, good habits can make living a whole lot better, longer and a little more creative.
So make it a habit to practice these approaches and more to boost the innovative you and embrace and befriend the creative process.